"Vanguard Voices"

Vanguard Voices amplifies the voices and commemorates the lives and work of Irish women activists 1900-1923. We once again collaborated with @ambientcellist and Martina Murray on inviting people to create an immersive walking web of locations and stories through the medium of augmented reality. The work has been published on Gesso and SoudCloud.


A Photosonic Collaboration
We collaborated with interactive sound artist Claire Fitch @ambientcellist on a photosonic artwork called 'SFBookDraft1' - a multi-platform piece of electronic literature which is being smeared across Twitter, Soundcloud, YouTube, Flikr, Twitch, Instagram and Wordpress.


Margaret opened her hair salon in Ballymoney, Co. Antrim, Northern Ireland in 1959. It's still there.
In recent years, despite dwindling customers and limited opening hours, Margaret's remains a bustling community hub for an aging clientele.
Yet during the Troubles (Northern Ireland Conflict) of the late 20th century Margaret's was an important, non-sectarian feminist centre for Catholic and Protestant women to meet, talk and most crucially, hold their town together.

"Interactive Narratives and Transmedia Storytelling: Creating Immersive Stories Across New Media Platforms."

Available to order on Amazon.

Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.

"Pitched precisely on the leading edge of media theory/practice and industry/academy interests, Interactive Narratives & Transmedia Storytelling, is a best of both worlds, how-to guide for practitioners (aka creatives) across the relevant multidisciplinary and cross-platform fields of research, pedagogy and commercial production."
- Dr. David E. Butler Independent Academic Consultant (University of Cumbria Institute of the Arts)

"A storytelling future has arrived and here is its Book of Revelation. McErlean shows us how, five centuries on from Caxton, we can engage with new technologies to transform the familiar immersive experience in ways previously only imagined, and be inspired to connect anew both inside and outside of ourselves."
- Dr. Daniel Meadows Photographer/Visual Storyteller; Former Lecturer at Cardiff School of Journalism, Media and Cultural Studies

"The digital world is full of paradox; reading is crucial to master its development. If you want to be serious about interactive narratives and transmedia storytelling, this book is for you. The author is adamant about it: ' Reading is not always easy as many worthwhile texts require significant effort to get through . . . I have always promoted the importance of critically analysing narrative texts.' "
- Nathalie Labourdette Head of EBU Academy - EBU Geneva

"Numériser la conscience : le soi numérique."

English version - "Digitising Consciousness: The Digital U."

Early predictions of conscious, sentient technologies include EM Forster's The Machine Stops and Alan Turing's Abstract Machine. The latter even recognised the unpredictability of computer code. In 1928, Eric the humanoid robot, enthralled London spectators by moving and speaking. Today, algorithms synthesise data, 'learning' at an unprecedented rate.
When will we consider artificial intelligence to be conscious and will our own consciousness (which is in a constant state of flux) be digitised? Terence Deacon suggests cybernetic sentience is "a typical emergent attribute of any teleodynamic system." Nicholas Carr states that technology is changing our brains, re-coding synaptic structures to change the way we 'think'. Transhumanists seek to circumvent their biological obsolescence with digital enhancements.
We are slowly being 'digitised' through our online presence. Our memories are plastic, altered over time, but our digital selves will remain fixed.. forever.

Singularitas is a short film written and directed by Kelly McErlean, based on the research carried out while writing "Digitising Consciousness: The Digital U."

Singularitas from Kelly McErlean. More info available at

"Construction de l'identité des diplômés : exploration des données d'archives des étudiants"

English version - "The Construction of a Graduate Identity: Data-mining the Student Archive"

In The Stereoscope and the Stereograph Oliver Wendell Holmes envisioned libraries of images - images of everything, where the original construct is no longer needed. "Matter in large masses must always be fixed and dear; form is cheap and transportable." The physical original gradually degrades and is lost. Yet there are 'duplicates' (images, text, video, drawings) in libraries all over the world that describe the 'original' in detail. Images have different meanings depending on where and how they are stored and "the archive governs the meaning of the images inside it." Collective Memory by Maurice Halbwach. Memory "is not preserved but is reconstructed on the basis of the present." The archive is the source of this collective activity of 'shaping' the past.
Walter Benjamin's 'aura.' Inscriptions that describe art are a testament to "its unique existence at the place where it happens to be." Educational institutions in the UK have merged many times over the last 100 years. They selectively archive significant works that were created in-situ. This is a manipulation of the institutional history. The resulting narrative is a construct, created by a storyteller to suit contemporary political and commercial needs.
The New York Times called the Magnum archive a "collective photobank of modern culture." Yet Magnum created the majority of these images. The Magnum archive is one of many image collections that is being meta-tagged. The tagging of images with descriptive metadata will allow future researchers to data mine the content. However, the architecture of the metadating system will have great influence over what is discovered. Netflix uses the proprietary Netflix Quantum Theory – a micro-genre system of microtagged film elements to personalise recommendations for individual viewers. This is also used to identify trends in the viewing habits of specific demographics and ultimately leads to the commissioning of audiovisual product.

"Jogos Virtuais do Cinema"

English version - "The Virtual Film Game"

A thought-provoking examination of the original online broadcasting initiatives, and the attempts of early adopters to build audience share and create successful web based storytelling products.

"Protection of Intellectual Property in the Irish Film Industry"

English version - "Protection of Intellectual Property in the Irish Film Industry"

Intellectual property issues in the Irish film industry. Copyright clearance, geo-tagging, distribution and more. This paper explores how the Irish film industry protects the intellectual property of local filmmakers through professional advice services and the implementation of copyright protection technologies.

"Gestão de Projectos em Novos Media"

An overview of new media project management, related software applications and interactive media technologies.